Gillette’s body grooming range now includes dedicated tools designed specifically for pubic hair and below-the-neck shaving, abandoning the outdated approach of using face trimmers for sensitive areas. The Gillette body grooming range marks a significant shift: instead of marketing generic trimmers as multi-purpose, the company has engineered separate product lines for men and women with technology tailored to coarser, more sensitive skin.
Key Takeaways
- Gillette INTIMATE™ is a men’s pubic grooming line powered by Braun with cordless, waterproof design and 100-minute battery life
- SkinFirst™ technology prevents skin bulging and irritation; SimplePass™ delivers 5 anti-friction blades for close shaves
- Venus Rifle Paper Co. collection adds a women’s pubic hair razor and soothing shave oil with floral designs
- Gillette INTIMATE™ Essentials Kit costs $96.00 and includes trimmer, guards, and grooming essentials
- Three interchangeable skin-shielding guards, including a sensitive comb, minimize irritation during use
Gillette body grooming range: what’s actually new
The Gillette body grooming range represents the first time Gillette has launched a dedicated men’s intimate grooming line with purpose-built hardware. The centerpiece is the Gillette INTIMATE™ Pubic Hair Trimmer, powered by Braun and engineered as a cordless, waterproof device for both wet and dry use. Battery life reaches up to 100 minutes on a single charge, eliminating the need for frequent recharging during grooming routines. The trimmer ships with three interchangeable skin-shielding guards, including a sensitive comb designed to protect delicate skin while maintaining close trimming. This modular approach lets users choose the appropriate guard for their comfort level—a practical feature absent from generic face trimmers repurposed for body grooming.
The women’s side of the Gillette body grooming range arrives through a fourth-edition collaboration with Rifle Paper Co., introducing the Venus Pubic Hair & Skin Razor alongside a Soothing Shave Oil infused with aloe, green tea, jojoba oil, and hydrating botanicals. The collection also includes the Venus ComfortGlide White Tea Razor and Extra Smooth Sensitive Razor, all featuring hand-painted floral designs by artist Anna Bond. These razors are available exclusively at Target stores and Target.com, making the Gillette body grooming range a retail-specific launch for the women’s line.
Technology behind skin protection
Both the Gillette body grooming range for men and women rely on proprietary technologies designed to address the specific challenges of pubic hair removal. The men’s line features SkinFirst™ technology, which prevents skin bulging—the uncomfortable sensation when loose skin gets caught against the blade—while reducing irritation and cuts. Paired with SimplePass™ technology, the trimmer delivers five anti-friction blades that enable a close, comfortable shave without the tugging or pulling common with multipurpose trimmers. The Gillette body grooming range essentially solves a problem that users have long worked around: using tools never designed for the job.
For the women’s line, the Soothing Shave Oil serves as a complementary product within the Gillette body grooming range, delivering hydration through jojoba oil while the green tea and aloe soothe irritated skin. This two-product approach—razor plus oil—recognizes that pubic hair removal requires both mechanical precision and post-shave care.
How to use the Gillette body grooming range safely
Using the Gillette body grooming range correctly minimizes nicks, cuts, and irritation. For dry trimming with the INTIMATE™ Pubic Hair Trimmer, select one of the three interchangeable guards based on desired length and skin sensitivity. The sensitive comb offers maximum protection for first-time users or those with reactive skin. For wet shaving, apply shave cream and cleanser to protect and hydrate the area, then use the razor with light, gentle strokes rather than aggressive pressure. The key distinction: the Gillette body grooming range is engineered for this specific use case, unlike face trimmers or dull razors that invite injury and discomfort. Following the intended routine—trimmer first for length control, then razor for finishing—treats the region with appropriate care.
Gillette body grooming range vs. generic alternatives
The competitive landscape for pubic grooming remains fragmented. Trimmers like the MANSCAPED The Lawn Mower 5.0 rank higher in independent reviews, while the Gillette i7 Intimate Body Trimmer positions itself as a mid-tier option. However, the Gillette body grooming range distinguishes itself through brand heritage—Gillette has served 800 million consumers for over 120 years, and Venus has 20+ years of women’s grooming expertise. This pedigree matters for readers seeking trusted performance over novelty. The addition of the Soothing Shave Oil and the Rifle Paper Co. design collaboration also signal that the Gillette body grooming range treats grooming as an experience, not merely a utility.
Pricing and where to buy
The Gillette INTIMATE™ Essentials Kit, which bundles the trimmer and accessories, retails for $96.00 through Gillette.com. The Venus + Rifle Paper Co. collection is available exclusively at Target stores and Target.com, though specific pricing for individual razors was not disclosed at launch. For readers outside North America, availability may vary—the research brief does not specify international rollout plans for the Gillette body grooming range.
Is the Gillette body grooming range worth buying?
The Gillette body grooming range makes sense if you’ve been using face trimmers or dull razors for pubic grooming. The SkinFirst™ and SimplePass™ technologies are engineered specifically for this use, not adapted from face-shaving tools. At $96.00 for the men’s kit, the price sits in the mid-to-premium range, comparable to specialized grooming devices. For women, the Rifle Paper Co. collaboration adds aesthetic value beyond function—if design matters to you, the hand-painted razors justify the purchase. If budget is tight, generic razors work, but they invite the irritation and discomfort the Gillette body grooming range is designed to prevent.
What’s included in the Gillette INTIMATE™ Essentials Kit?
The $96.00 kit includes the Gillette INTIMATE™ Pubic Hair Trimmer, three interchangeable skin-shielding guards (including the sensitive comb), and the grooming essentials needed to start immediately. It’s a complete starter package rather than a trimmer-only purchase, which justifies the price point for first-time users.
Can you use the Gillette INTIMATE™ trimmer in the shower?
Yes. The trimmer is waterproof and designed for both wet and dry use, making it safe and convenient for shower grooming. The 100-minute battery life ensures it won’t die mid-session even with regular wet use.
The Gillette body grooming range signals that intimate grooming is no longer an afterthought—it’s a category worthy of dedicated engineering, thoughtful design, and honest marketing. Whether you choose the men’s line for its technology or the women’s line for its aesthetic appeal, you’re buying tools designed for the job rather than workarounds. That clarity alone makes the Gillette body grooming range worth considering if you’ve been frustrated with generic alternatives.
Where to Buy
Edited by the All Things Geek team.
Source: T3
