Adorama’s Memorial Day camera sale is drawing to a close this Sunday, and if you’ve been eyeing a high-end mirrorless body, the window to grab record-low prices is narrowing fast. The sale includes steep discounts on flagship models from Sony, Nikon, Canon, Fujifilm, Panasonic, and OM System—some at their lowest prices ever recorded.
Key Takeaways
- Adorama’s Memorial Day sale ends this Sunday with limited-time discounts on mirrorless cameras.
- The Nikon Z6 III drops to $1,996.95 from $2,499, matching previous record lows.
- Sony a7CR discounted to $2,998 from $3,398 at Adorama.
- Canon R5 Mark II, Fujifilm GFX 100S II, and Panasonic Lumix S5 II also featured at record lows.
- Adorama’s prices undercut competitors like B&H Photo on several models.
The Nikon Z6 III and Sony a7CR Lead the Deals
The Nikon Z6 III, which TechRadar ranks as its top camera of 2025, is available at Adorama for $1,996.95, down from $2,499. This price matches B&H Photo’s comparison pricing of $1,996, making Adorama competitive on one of the year’s most sought-after mirrorless bodies. The Z6 III represents a genuine breakthrough in autofocus and video performance for hybrid shooters, and at this discount, the value proposition becomes almost impossible to ignore.
The Sony a7CR, one of TechRadar’s favorite cameras in the sale roundup, sits at $2,998 down from $3,398. This compact full-frame body delivers exceptional resolution in a smaller form factor than its pricier sibling, the Sony a7R V, making it ideal for photographers who refuse to sacrifice image quality for portability. The a7CR’s $400 discount represents genuine savings on a camera that typically holds its value well.
Full-Frame and Medium Format Alternatives at Record Lows
Beyond the headline models, Adorama’s sale spans a broader ecosystem. The Sony Alpha A7 IV drops to $1,998 from $2,699, offering an entry point into Sony’s full-frame lineup for serious enthusiasts. The Sony Alpha 1, the company’s flagship, hits $5,698 down from $6,198—a $500 cut on a camera built for professional-grade demands.
For those willing to jump into medium format, the Fujifilm GFX 100S II reaches $5,199.95 from $5,699.95, and the Panasonic Lumix S5 II falls to $1,597.99 from $1,997.99. Panasonic’s offering is particularly competitive; Adorama’s Lumix S5 II price undercuts B&H Photo’s $1,697.99, giving budget-conscious full-frame shooters a genuine advantage. The Nikon Z30, a more accessible entry point, drops to $606.95 from $806.95.
Why This Sale Matters Right Now
Memorial Day sales in the camera space rarely offer true record lows across multiple models simultaneously. The fact that Adorama has stacked discounts on bodies ranging from $600 entry-level cameras to $5,600+ professional gear suggests the retailer is clearing inventory aggressively. This urgency is exactly why the Sunday deadline matters—once this sale closes, these prices evaporate, and you’ll be back to standard retail or waiting for the next promotional window.
The competitive pressure is real. B&H Photo’s pricing on certain models (the Panasonic Lumix S5 II, for instance) suggests other retailers are also discounting, but Adorama’s edge on the Nikon Z6 III and Sony a7CR makes it the destination for those specific models. If you’re torn between brands, the breadth of this sale—spanning Canon, Sony, Nikon, Fujifilm, Panasonic, and OM System—means you can compare discounts across ecosystems in one place.
Frequently Asked Questions
Is the Nikon Z6 III price at Adorama the lowest available?
Adorama’s $1,996.95 for the Nikon Z6 III matches B&H Photo’s $1,996 pricing, making them essentially equivalent. Both represent record lows for this model, so either retailer offers the same bottom-line value.
Does the Sony a7CR discount apply to other Sony full-frame models?
Yes. Adorama’s sale includes discounts across Sony’s lineup—the Alpha A7 IV at $1,998 and the Alpha 1 at $5,698. The a7CR’s $400 discount is proportional to the broader Sony discounting strategy in this sale.
When does Adorama’s Memorial Day sale end?
The sale closes this Sunday. After that date, these prices are unlikely to return until the next major promotional event, so delay is a genuine risk if any of these cameras interest you.
The Adorama Memorial Day camera sale represents a rare alignment of aggressive discounting across multiple brands and price points. Whether you’re upgrading from an older DSLR, switching ecosystems, or adding a second body to your kit, the window to act is measurably narrower now than it will be next week. The Nikon Z6 III and Sony a7CR are the obvious stars, but the breadth of this sale—from budget entry points to professional medium format—means there’s a discounted camera for nearly every serious photographer here.
Edited by the All Things Geek team.
Source: TechRadar
