Best Buy’s World Cup sale: 5 TVs worth upgrading for sports

Kai Brauer
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Kai Brauer
Tech writer at All Things Geek. Covers consumer audio, home entertainment, and AV technology.
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Best Buy's World Cup sale: 5 TVs worth upgrading for sports

Best Buy’s World Cup TV deals are live, and if you’re planning a watch party for FIFA 2026, the timing couldn’t be better. Tom’s Guide has identified five standout TVs from the sale that deliver genuine value for sports viewing, with discounts ranging from 46% to 48% off.

Key Takeaways

  • TCL 50-inch QM5K Mini-LED TV drops to $349 from $649 at Best Buy.
  • LG 65-inch C5 OLED TV discounted to $1,399 from $2,699.
  • Mini-LED and OLED TVs dominate the sale, chosen specifically for sports performance.
  • Best Buy sale targets World Cup 2026 watch parties and home upgrades.
  • Tom’s Guide recommends these deals as the best value in their respective categories.

Best Buy World Cup TV Deals: Why These Models Stand Out

The five TVs highlighted in Best Buy’s World Cup sale represent three distinct display technologies—QLED, Mini-LED, and OLED—each optimized for different budgets and viewing conditions. The standout is the TCL 50-inch QM5K 4K Mini-LED TV, now $349 down from $649. Tom’s Guide calls this one of the only ultra-affordable TVs worth recommending, making it an entry point for budget-conscious upgraders. At the premium end, the LG 65-inch C5 4K OLED TV has dropped to $1,399 from $2,699, representing one of the steepest discounts on flagship OLED technology.

Sports viewing demands brightness, fast motion handling, and color accuracy—areas where these three technologies diverge. Mini-LED delivers brightness and contrast without the burn-in risk of OLED, while OLED offers superior black levels and viewing angles. Tom’s Guide’s selection reflects this tradeoff: the TCL Mini-LED targets bright living rooms and casual viewers, while the LG OLED suits darkened home theaters and serious enthusiasts.

TCL 50-Inch QM5K: The Affordable Entry Point

At $349, the TCL 50-inch QM5K Mini-LED TV represents aggressive pricing for a 4K set with local dimming. Tom’s Guide identifies this as the best value for World Cup watch parties on a tight budget. The 50-inch size fits standard living rooms without overwhelming the space, and the Mini-LED backlight delivers the brightness needed for daytime sports viewing when ambient light is high. This is not a premium TV, but it punches above its price point for sports.

The comparison here is instructive: a budget QLED from a mainstream brand would cost similar money but lack the local dimming precision of Mini-LED. A basic 1080p or entry-level 4K TV would be cheaper still, but you’d sacrifice the motion clarity and color depth that make sports compelling. The TCL splits the difference.

LG 65-Inch C5 OLED: The Best-Value Flagship

The LG 65-inch C5 at $1,399 is Tom’s Guide’s top OLED pick and the centerpiece of this sale. The drop from $2,699 represents a 48% discount—substantial enough to pull OLED into reach for mid-range budgets. OLED’s pixel-level brightness control means each pixel emits its own light, delivering perfect blacks and infinite contrast. For a dark room or evening World Cup matches, this creates a viewing experience no backlit TV can match.

The LG C5 is described by Tom’s Guide as the best value of the bunch among OLED options. Competing OLED models from Samsung and other manufacturers occupy similar price tiers when discounted, but the LG’s track record for sports performance and the depth of this discount make it the standout choice. OLED does carry a burn-in risk if static elements (like sports graphics) remain on screen for hours, but modern mitigation features have reduced this concern significantly.

Why Now? The World Cup 2026 Timing

Best Buy’s World Cup sale is timed to capitalize on a specific moment: the lead-up to FIFA 2026, when sports fans plan home upgrades and watch parties. This is not a random discount cycle. Tom’s Guide tracks TV deals year-round, and sports-adjacent sales (Super Bowl, World Cup, Olympics) consistently feature the deepest cuts on Mini-LED and OLED models, because these technologies deliver the motion clarity and brightness that sports demand.

The broader Best Buy TV landscape shows OLED TVs on sale from $649 and some sets discounted up to 50% off. But the World Cup sale narrows the focus: these five TVs are chosen specifically for sports viewing, not for movies, gaming, or general use. That specificity is what makes the curation valuable.

Should You Buy Now or Wait?

The TCL at $349 and the LG at $1,399 represent genuine discounts, not artificial markups followed by modest cuts. Tom’s Guide’s recommendation carries weight because the site evaluates deals across multiple retailers (Best Buy, Amazon, Walmart) and flags the ones that move the needle. If you’re planning a World Cup watch party and your current TV is 5+ years old or under 50 inches, these deals justify upgrading now rather than waiting.

The risk is that Best Buy will refresh inventory with newer models in 2026, potentially offering different discounts. But the TCL QM5K and LG C5 are not experimental—they’re established models with proven performance. Waiting six months on the hope of a better deal is a gamble that usually doesn’t pay off in consumer electronics.

How do the TCL QM5K and LG C5 compare for sports?

The TCL Mini-LED excels in bright rooms with daytime sports, offering high peak brightness and fast motion handling. The LG OLED dominates in dark viewing environments, delivering superior contrast and color accuracy. For a typical living room with mixed lighting, the LG is the more versatile choice, but the TCL is the smarter buy if your budget is under $400.

Are these TVs available at other retailers?

Best Buy is the featured retailer for this sale. Tom’s Guide’s broader coverage confirms that Amazon and Walmart also run concurrent TV deals, but the specific prices and models in this World Cup promotion are Best Buy exclusives. Pricing may vary at other retailers.

Will these prices drop further before the World Cup?

TV discounts typically peak during major retail events (Black Friday, Super Bowl, World Cup), not between them. The 46-48% discounts on the TCL and LG represent the kind of markdown that usually requires a specific promotional hook. Waiting for a deeper discount is unlikely to pay off, and the risk is that stock sells out before you decide.

Best Buy’s World Cup TV sale delivers on value, but only if you pick the right model for your space and budget. The TCL 50-inch QM5K is the no-brainer choice for tight budgets and bright rooms. The LG 65-inch C5 is the standout for anyone willing to spend more and serious about picture quality. Both are worth acting on while stock lasts.

Edited by the All Things Geek team.

Source: Tom's Guide

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Tech writer at All Things Geek. Covers consumer audio, home entertainment, and AV technology.