The LG B5 OLED TV is one of 2025’s best value OLED purchases, and right now the 48-inch model is priced at just $599 at Best Buy—a $700 discount from its original $1,299 price tag. This isn’t a flash sale. The LG B5 OLED TV has repeatedly returned to this price point across Presidents’ Day, Black Friday, and March Madness promotions, signaling that $599 is now the realistic street price for entry-level OLED on this screen size.
Key Takeaways
- 48-inch LG B5 OLED TV is $599 at Best Buy, down $700 from $1,299 original price
- Best Buy exclusive for the 48-inch model; larger sizes available at Amazon
- Delivers genuine OLED picture quality without the brightness of premium models
- Larger 55-inch ($899) and 65-inch ($996) sizes available on Amazon
- Limited-time sale pricing; Black Friday-level discount outside major holidays
Why the LG B5 OLED TV Matters Right Now
OLED TVs have been notoriously expensive, with most 48-inch models hovering above $1,000. The LG B5 OLED TV shatters that barrier. For readers shopping for their first OLED or upgrading a smaller bedroom setup, this deal removes the primary objection: price. At $599, you’re not stretching the budget to experience OLED’s superior contrast and color accuracy. The catch is brightness—the B5 doesn’t match the luminosity of higher-end LG OLED models—but for typical living rooms and moderate viewing distances, this trade-off is invisible to most viewers.
What makes this pricing significant is consistency. The LG B5 OLED TV has hit $599 multiple times across different sales cycles, suggesting Best Buy and LG are using this as the standard promotional floor. That stability matters. You’re not chasing a one-time anomaly; if you miss this sale, the next major retail event will likely bring the same price back.
LG B5 OLED TV vs. LG B4 and Panasonic Alternatives
The LG B5 OLED TV’s closest competitor is its predecessor, the LG B4 48-inch OLED, which also hit $599 at Best Buy but was positioned as a one-time Black Friday record low. The B5 delivers the same value proposition at the same price, making the newer model the obvious choice for new buyers. If you already own a B4, the upgrade calculus changes—the improvements are incremental, not transformative.
Panasonic’s 55-inch Z85 4K OLED offers an alternative at $699 on Amazon, but that extra screen size comes with a $100 premium and shifts the TV into a different use case—it’s for larger living rooms, not bedroom or office setups. The LG B5 OLED TV remains the only OLED at this price point in the 48-inch category, which is why it keeps recurring as a deal highlight across multiple sales events.
Screen Sizes and Pricing Beyond 48 Inches
If 48 inches feels too small, the LG B5 OLED TV scales up. The 55-inch model is $899 on Amazon, and the 65-inch is $996, also on Amazon. Best Buy carries a 77-inch version, though pricing wasn’t specified in the sale notices. For most apartment dwellers and modest living rooms, the 48-inch at $599 is the sweet spot—it’s the only size where OLED pricing has genuinely collapsed below $600. The 55-inch jump to $899 is a meaningful price increase, so your budget and viewing distance should drive the decision.
What You’re Getting With OLED at This Price
The LG B5 OLED TV delivers the core OLED advantage: perfect blacks and infinite contrast. Every pixel produces its own light, so blacks are truly black, not the dark gray of LED TVs. Colors pop. Motion handling is crisp. For streaming content—Netflix, sports, gaming—OLED at $599 is a transformative upgrade from a $300 budget LED TV.
The trade-off is brightness. Higher-end LG OLED models like the G5 or M5 are significantly brighter, which matters in very bright rooms or for watching sports in daylight. The B5 is calibrated for typical indoor lighting. If your living room gets direct sunlight all afternoon, you’ll notice the brightness limitation. For everyone else, it’s a non-issue.
Is This a Limited-Time Deal or the New Normal?
Best Buy’s sale end date has shifted across promotions—one report mentioned February 16, but the LG B5 OLED TV has reappeared at $599 for Presidents’ Day and March Madness. This suggests the price is becoming permanent at Best Buy for the 48-inch exclusive model. Don’t panic if you miss this exact promotion; another sale will likely bring the same price within weeks. That said, inventory can run low on heavily discounted models, so if you’re ready to buy, waiting risks stock depletion.
FAQ
What sizes does the LG B5 OLED TV come in?
The 48-inch is Best Buy-exclusive at $599. The 55-inch ($899) and 65-inch ($996) are available on Amazon, and a 77-inch version is available at Best Buy. Pick based on your room size and viewing distance—48 inches suits bedrooms and smaller spaces.
How does the LG B5 OLED TV compare to LED TVs at the same price?
No LED TV at $599 matches OLED’s contrast, color accuracy, or motion handling. The B5’s weakness is brightness, not picture quality. For typical indoor viewing, OLED at this price is a dramatic upgrade.
Is the LG B5 OLED TV good for gaming?
OLED’s fast response time and perfect blacks make it excellent for gaming. The B5 handles 4K gaming well, though you should verify refresh rate and HDMI 2.1 support for your specific console or PC setup if high frame rates matter to you.
The LG B5 OLED TV at $599 is the clearest entry point into OLED ownership. It’s not the brightest, not the largest, and not the most feature-rich—but it’s the most affordable genuine OLED you can buy right now. If you’ve been waiting for OLED prices to become reasonable, stop waiting. This is as good as it gets.
Where to Buy
55-inch LG B5 is on sale for $799 at Amazon
Edited by the All Things Geek team.
Source: Tom's Guide
