LG C6 and G6 OLED TVs are arriving with a rare piece of good news: prices aren’t climbing, despite meaningful hardware upgrades. The company unveiled its 2026 OLED lineup after CES 2026, and retailers including Amazon, LG, and Best Buy now list pricing for the full range. Pre-orders opened March 5, 2026, with shipping beginning March 30 across most sizes.
Key Takeaways
- LG C6 and G6 OLED TVs launch at the same prices as 2025 models; no price increases across the lineup.
- The 83-inch C6 costs $100 less than last year’s 83-inch C5 at launch ($5,299 vs $5,399).
- Both C6 and G6 use the Alpha 11 Gen 3 processor; 77- and 83-inch C6 models get the same premium panel as G6.
- G6 features 2nd-gen RGB Tandem OLED with Hyper Radiant Color, delivering up to 20% brighter peak brightness than the G5.
- Smaller sizes like the 65-inch C5 are heavily discounted at retailers, potentially offering better value than new C6 models.
LG C6 and G6 OLED TVs: What’s Priced and Where
The C6 is LG’s more affordable OLED lineup, starting at $1,399 for the 42-inch model and climbing to $5,299 for the 83-inch. The G6 skips the smaller sizes entirely, beginning at $2,499 for 55 inches and topping out at $24,999 for the 97-inch behemoth. Mid-range sizes—55, 65, and 77 inches—are where most buyers will shop, and LG has kept those prices locked to last year’s launch rates.
The standout is the 83-inch C6H, which undercuts the 83-inch C5 by $100 despite inheriting the same premium panel found in the G6. That’s a rare move in TV pricing. The 77-inch C6H also upgrades to the G6’s superior screen without any price increase from the C5 generation, making the value proposition unusually strong for larger rooms.
In Canada, the G6 55-inch starts at $2,999.99 CAD, with the 65-inch at $3,999.99 CAD and the 77-inch at $5,999.99 CAD. UK pricing remains unconfirmed as of April 2026, though availability is expected soon.
Why These Prices Matter: Processor and Panel Parity
Both the C6 and G6 now share the same Alpha 11 Gen 3 processor, closing a gap that previously separated budget and premium lines. The larger C6 models—77 and 83 inches—also get the same panel technology as the G6, including Hyper Radiant Color, which boosts brightness and color volume. The G6 remains the brighter option overall, with peak brightness reaching up to 20% higher than the G5. All G6 models except the 97-inch include this color tech; the massive 97-inch relies on standard brightness.
For buyers torn between the two lines, the C6 represents genuine value at larger sizes. You’re not settling for an inferior screen at 77 or 83 inches—you’re getting G6-tier hardware at a lower price point. The trade-off is brightness: the G6 still edges ahead with its 2nd-gen RGB Tandem OLED architecture, but the gap narrows when you’re shopping for the biggest screens.
Should You Buy Now or Wait for Discounts?
Here’s the catch: LG’s 2025 models, the C5 and G5, are already heavily discounted at major retailers. The 65-inch C5 has dropped to $1,399 at Best Buy—a $1,300 cut from its original $2,699 launch price. If you need a TV this month and don’t require the latest processor or the marginal brightness boost, the C5 is the smarter buy. You’ll save hundreds and get a TV that’s 99% as good as the new model.
The C6 makes sense if you want the new processor, can wait until late March for shipping, or specifically need the 42-inch or 48-inch sizes, which the C5 doesn’t offer. The 42-inch C6 at $1,399 and 48-inch at $1,599 are entry points to OLED that didn’t exist last year. For 77- and 83-inch buyers, the C6H’s price stability combined with a panel upgrade over the C5 justifies waiting for the new model.
Comparing C6 to Premium Alternatives
LG’s C6 faces no direct price pressure from Samsung or Sony’s 2026 OLED offerings, which haven’t yet launched at retail. What matters for buyers right now is the C6 versus the C5: same launch price, better processor, and identical or superior panels at larger sizes. If you’re comparing across brands, LG’s OLED lineup—both C and G—remains among the most affordable OLED options on the market, though specific competitor pricing for 2026 models is not yet available.
Where to Pre-Order LG C6 and G6 OLED TVs
Pre-orders are live at Amazon, LG.com, Best Buy, and other major retailers as of March 5, 2026. Shipping begins March 30, though some sizes may arrive earlier or later depending on inventory. Pricing is consistent across retailers—there’s no advantage to ordering from one store over another at launch. If you see a discount before the release date, that’s unusual and worth investigating, but expect MSRP across the board for the next few weeks.
Are LG C6 and G6 OLED TVs worth pre-ordering right now?
Only if you need a TV by late March and specifically want the new processor or the 42/48-inch sizes. Otherwise, wait for the C5 to drop further in price or see if early C6 reviews reveal any issues worth avoiding. Stable pricing is good news, but it doesn’t mean you should rush.
What’s the difference between the C6 and G6?
The G6 is brighter, uses 2nd-gen RGB Tandem OLED (except the 97-inch), and costs $500 to $2,000 more depending on size. The C6 offers the same processor and, at 77/83 inches, the same panel. Choose the G6 if brightness and peak contrast matter most; choose the C6 if you want OLED at a lower price and don’t need the absolute brightest picture.
Why is the 83-inch C6 cheaper than the C5?
LG dropped the 83-inch C6 price by $100 to $5,299, undercutting the C5’s $5,399 launch price while adding a better panel. This is a deliberate move to make the largest C6 sizes more appealing and reflects LG’s confidence in the new model’s value proposition.
LG C6 and G6 OLED TVs arrive in a market where TV prices usually climb year over year. This time, they didn’t. If you’re shopping for an OLED TV in the next month, that’s worth your attention—just make sure you’re not paying for 2026 tech when 2025 discounts are still available at your local retailer.
Where to Buy
LG G6 Amazon listing | LG C6 Amazon listing
Edited by the All Things Geek team.
Source: TechRadar
