The LG 42-inch C5 OLED has just hit its lowest-ever price, but you’ll never see it on the product page. What Hi-Fi? awarded this small OLED five stars for its solid picture quality and flawless gaming specs, making it the best new small OLED TV tested by the team this year. The trick: the discount unlocks only once you add it to your cart at Richer Sounds, making it worryingly easy to miss.
Key Takeaways
- LG 42-inch C5 OLED was £1,099, now £949 at Richer Sounds—lowest-ever price reveals at checkout only
- Five-star What Hi-Fi? rating for picture quality and gaming performance
- Hidden cart discount means the deal won’t show in search results or product listings
- 48-inch C5 variant dropped to £849 lowest-ever, a £601 saving from original £1,500
- Competitors like Samsung QE48F and Panasonic Z90B offer less control at full price
Why the LG 42-inch C5 OLED Matters Right Now
Small OLED TVs are rare. Most manufacturers start at 48 inches, which means the LG 42-inch C5 OLED occupies a unique space for buyers with limited wall space or smaller living rooms. What Hi-Fi? has been emphatic: this is the small OLED to buy. The five-star rating isn’t just a number—it reflects a TV that handles both cinematic content and gaming without compromise. At £949, it’s no longer a premium luxury but a genuinely competitive option against larger alternatives.
The deal’s invisibility is both a blessing and a curse. Richer Sounds isn’t advertising this aggressively, which means stock could vanish quietly. Conversely, it won’t be plastered across price-comparison sites, so you’re not competing with thousands of other shoppers refreshing a deal page. If you’re serious about a small OLED, this window won’t stay open long.
LG 42-inch C5 OLED vs. Larger Small OLED Alternatives
The 48-inch LG C5 is the obvious comparison. At £849 lowest-ever, it’s cheaper than the 42-inch, but you’re gaining six inches of screen real estate that might not fit your space. For buyers who genuinely need 42 inches, the larger model is a false economy. The Samsung QE48F OLED, meanwhile, was £1,500 now £790 at Amazon—a tempting price—but it offers less picture control than the LG, especially at full retail. The Panasonic Z90B sits at £1,099 with more authentic color rendering, but it’s not discounted and lacks the gaming optimization What Hi-Fi? praised in the LG.
The LG 42-inch C5 OLED strikes the balance most buyers actually need: compact size, proven five-star performance, and now a price that justifies the purchase without buyer’s remorse.
How to Actually Find This Deal
Go to Richer Sounds and search for the LG 42-inch C5 OLED. The product page will show £1,099. Add it to your cart. Only then will the price drop to £949. This isn’t a glitch or a trick—it’s how Richer Sounds is running the promotion. Screenshot the checkout total if you want proof before committing. Don’t assume the discount will persist across sessions; deals this deep tend to vanish without warning.
Is the LG 42-inch C5 OLED worth buying at this price?
Yes, if you need a small OLED and your space genuinely can’t accommodate 48 inches. What Hi-Fi?’s five-star rating and recommendation as the best small OLED tested this year carries real weight. At £949, you’re paying a fair price for proven performance. If you can stretch to the 48-inch at £849, that’s better value per inch, but the 42-inch is the right choice if size is non-negotiable.
Why doesn’t this deal show up in search results?
Richer Sounds is hiding the final price until checkout, which means price-comparison engines and Google Shopping don’t index the discounted total. This keeps the deal off radar for most casual browsers and prevents the listing from being flooded with traffic. It’s a deliberate strategy to keep stock available longer for serious buyers.
What other small OLED TVs should I consider?
The LG C6, a new step-down OLED, is worth monitoring as a budget alternative, though it hasn’t received the same five-star treatment. The Panasonic Z90B offers superior color accuracy but costs more and isn’t currently discounted. For most buyers, the LG 42-inch C5 OLED at £949 is the smart choice—it’s the five-star option at a record low price, and the hidden-discount mechanic means you’re not fighting thousands of other shoppers for the last unit.
This deal won’t be around long. The invisibility that protects stock also means Richer Sounds won’t be pushing it, so once it sells through, it’s gone. If you’ve been waiting for a small OLED at a sensible price, this is the moment.
Where to Buy
This article was written with AI assistance and editorially reviewed.
Source: What Hi-Fi?
