The Sony Bravia 8 OLED TV has just hit its lowest-ever price, making premium motion handling for sports viewing more accessible than ever. What Hi-Fi reports that the 77-inch model is now available for £2699 at Sevenoaks after signing up for the Sevenoaks Rewards scheme, down from its original £3999 price tag—a saving of £1300. This timing matters. With major sporting tournaments on the horizon, the Bravia 8’s standout motion-handling capabilities give it a genuine edge over rivals.
Key Takeaways
- Sony Bravia 8 OLED TV reaches lowest-ever price of £2699 for 77-inch model at Sevenoaks with rewards signup
- Won What Hi-Fi Award in 2024 for balanced picture, impressive motion handling, and strong TV audio
- Motion handling technology makes it ideal for fast-action sports like football and World Cup viewing
- Positioned as Sony’s step-down OLED competing directly with LG C5 in the premium mid-range segment
- Original launch prices ranged from £2199 (55-inch) to £3999 (77-inch) across three sizes
Why the Sony Bravia 8 OLED TV Stands Out for Sports
The Sony Bravia 8 OLED TV earned a What Hi-Fi Award in 2024 specifically for its balanced, immersive picture, impressive motion handling, and good audio by TV standards. For sports fans, that motion-handling prowess is the real draw. Live football, with its rapid cuts, sudden direction changes, and fast-moving players, demands a display that keeps up without ghosting or blur. The Bravia 8 delivers exactly that. What Hi-Fi describes it as Sony’s best TV for overall performance, and that assessment extends to how it handles the demands of tournament viewing.
Motion handling on an OLED TV is not trivial. Older panel technologies struggle with fast motion, leaving trails or smearing across the screen. The Bravia 8 avoids these pitfalls, making it genuinely suited to World Cup matches and other live sports where every flick of the ball matters. This is not marketing speak—it is a core strength that separates it from cheaper alternatives.
Sony Bravia 8 OLED TV vs. the Competition
The Sony Bravia 8 OLED TV sits in direct competition with the LG C5, occupying Sony’s step-down OLED tier. What Hi-Fi’s testing found that the Bravia 8 delivered the best picture quality available on any TV in its price range. That is a strong endorsement. While the newer Sony Bravia 8 II exists higher up in Sony’s range, the original Bravia 8 remains the brand’s most balanced offering for buyers who want flagship OLED quality without the flagship price tag. Recent price cuts on competing LG models have made the market more competitive, but the Bravia 8’s motion handling gives it a distinct advantage for sports-focused viewers.
The 77-inch size is particularly significant. At this diagonal, motion handling becomes even more noticeable—fast action fills more of your visual field, making blur or ghosting far more apparent. The Bravia 8’s strength in this area justifies the investment.
Is This Deal Worth Acting On?
At £2699 for the 77-inch Sony Bravia 8 OLED TV, you are looking at a TV that originally cost £3999. The Sevenoaks Rewards signup is free and unlocks the discount automatically. What Hi-Fi calls this the lowest-ever price it has tracked for this model in this size, and the publication notes the deal may not last long. For a five-star Award-winning OLED with standout motion handling, that represents genuine value. The 65-inch model launched at £2699, so getting a larger display at the same original price point is a rare opportunity. If you watch live sports regularly or plan to during the upcoming World Cup, this is the moment to upgrade.
How does the Sony Bravia 8 OLED TV compare to the Bravia 8 II?
The Bravia 8 II is Sony’s newer flagship OLED, positioned above the standard Bravia 8 in the lineup. However, the Bravia 8 remains an excellent choice, especially at this discounted price. For most viewers, the standard Bravia 8 delivers the core performance you need—exceptional motion handling, accurate picture processing, and premium OLED contrast. The Bravia 8 II adds refinements, but the original model’s motion capabilities for sports are not compromised.
What sizes does the Sony Bravia 8 OLED TV come in?
The Sony Bravia 8 OLED TV launched in three sizes: 55-inch (originally £2199), 65-inch (originally £2699), and 77-inch (originally £3999). The current deal applies to the 77-inch model. If you have a smaller space, the 55-inch or 65-inch versions may suit you better, though this specific Sevenoaks deal focuses on the largest option.
The Sony Bravia 8 OLED TV’s combination of award-winning motion handling, strong overall picture quality, and now a historic low price makes it the standout choice for anyone planning to watch major sports tournaments this year. Do not expect this price to stick around—deals this deep on premium OLEDs rarely last.
Where to Buy
£1379 at Amazon | Sony Bravia 8: | £1,564.99
Edited by the All Things Geek team.
Source: What Hi-Fi?
