The best tech deals this week span premium home theater equipment, with expert-curated discounts on award-winning televisions, a reader-favourite music streamer, a five-star amplifier, and Sony’s latest Dolby Atmos soundbars. These are not random markdowns—they represent genuine opportunities to grab high-end audio and video gear at prices that rarely drop this far.
Key Takeaways
- Sony BRAVIA Theater Bar 9 drops to $1,299.99, saving $200 on the flagship Dolby Atmos soundbar
- BRAVIA Theater Bar 6 discounted to $549.99 with optional financing at $46 per month
- Sony BRAVIA Theater System 6 available for $699.99 with local pickup options at Best Buy
- Sony Bravia Theatre Bar 7 challenges Sonos Beam Gen 2 with dedicated upward-firing drivers and HDMI 2.1 gaming support
- Budget-friendly Sony HT-S400 soundbar reduced to $259.99
Why Sony’s Dolby Atmos Soundbars Are Worth the Investment Right Now
Sony’s Dolby Atmos soundbar lineup has matured significantly, moving beyond software-simulated height channels to genuine physical upward-firing drivers. The BRAVIA Theater Bar 9 leads the charge with 13 speakers and full immersive audio support, now marked down $200 from its original $1,499.99 price. For gamers and console enthusiasts, the newer Sony Bravia Theatre Bar 7 introduces HDMI 2.1 connectivity, enabling 4K/120Hz signals with variable refresh rate and auto low-latency mode—features that transform how multiplayer gaming sounds when paired with modern consoles.
The five-star amp included in this week’s deals represents a significant shift in home theater philosophy. Rather than relying on a soundbar alone, pairing a dedicated amplifier with a quality soundbar creates a more flexible, upgradeable audio system. This approach appeals to readers who already own quality speakers or plan to expand their setup over time.
Sony BRAVIA Theater Bar 6 strikes a middle ground, offering 3.1.2-channel Dolby Atmos support at $549.99 (down from $699.99) with optional financing available. This configuration delivers authentic height channels without the bulk or cost of the flagship Bar 9, making it ideal for mid-sized living rooms where the 13-speaker flagship would overwhelm the space.
Best Tech Deals This Week Across All Categories
Beyond soundbars, the curated deals span multiple categories. The award-winning televisions included in this roundup represent different price points and screen sizes, though specific models and discount amounts vary by retailer. The reader-favourite music streamer offers convenience for those building a multiroom audio ecosystem around their new soundbar—streaming high-quality audio wirelessly while the Dolby Atmos soundbar handles movie and gaming content.
Sony’s entry-level options also benefit from discounts. The HT-S400 drops to $259.99, saving $40 on a compact soundbar suited for smaller screens or bedroom setups. For those on tighter budgets, the HTS100F reaches $99.99, providing basic surround sound without Dolby Atmos or height channels. These sub-$300 options serve as gateway products into Sony’s ecosystem, allowing users to test the brand before committing to premium models.
How Sony Soundbars Compare to the Competition
Sony’s Bravia Theatre Bar 7 directly challenges the Sonos Beam Gen 2, a perennial favorite among soundbar buyers. Where previous Sony models like the HT-A3000 relied on software-based Dolby Atmos simulation, the Bar 7 includes dedicated upward-firing drivers for genuine height-channel immersion. The Sonos Beam Gen 2 remains a formidable competitor with its tight ecosystem integration and simplicity, but Sony’s HDMI 2.1 support and full Dolby Atmos implementation give it an edge for gamers and home theater enthusiasts willing to invest in a more complex setup.
The BRAVIA Theater Bar 9 operates in a different league entirely, with 13 speakers distributed across the soundbar and optional subwoofer and rear speaker modules. This modular approach appeals to buyers who want to start with the bar and expand gradually, unlike the Sonos Arc, which functions best as a complete system from day one.
Financing Options and Pickup Availability
Several deals offer flexible purchasing paths. The BRAVIA Theater Bar 6 supports $46-per-month financing, making a $549.99 purchase accessible without a large upfront payment. The BRAVIA Theater System 6, priced at $699.99 (down from $799.99), qualifies for local pickup at Best Buy locations, with availability listed for Tuesday, March 31. This option eliminates shipping delays and return hassles for buyers in the US.
Should You Buy a Sony Soundbar This Week?
If you own a Sony BRAVIA TV, the integration benefits are substantial—Sony soundbars can use the TV as a center channel, reducing clutter and simplifying setup. If you game on PlayStation 5 or Xbox Series X, the HDMI 2.1 support on newer models unlocks features that standard soundbars cannot deliver. For movie enthusiasts, Dolby Atmos support across the entire lineup ensures you experience soundtracks as directors intended.
The timing matters. Soundbar discounts of $100 to $200 are uncommon outside of holiday shopping seasons. These deals reflect genuine inventory moves rather than artificial scarcity, making them reliable purchasing opportunities.
What makes the Sony Bravia Theatre Bar 7 different from older Sony soundbars?
The Bar 7 introduces dedicated upward-firing drivers for physical Dolby Atmos support and includes full-bandwidth HDMI 2.1, enabling 4K/120Hz signals with variable refresh rate and auto low-latency mode for gaming. Earlier models like the HT-A3000 simulated Dolby Atmos through software, lacking the immersive height-channel experience that true physical upward-firing drivers provide.
Are Sony soundbars compatible with non-Sony televisions?
Yes. Sony soundbars work with any TV via HDMI or optical audio connections. The BRAVIA TV integration feature is optional—it allows Sony soundbars to use the TV as a center channel for a more seamless appearance, but standard HDMI and optical connections ensure compatibility with LG, Samsung, and other brands.
Which Sony soundbar offers the best value in this week’s deals?
The BRAVIA Theater Bar 6 at $549.99 delivers genuine Dolby Atmos with 3.1.2 channels and financing options, making it the strongest value for buyers wanting immersive audio without the flagship price tag. For budget-conscious shoppers, the HT-S400 at $259.99 provides basic surround sound for smaller rooms.
This week’s best tech deals reward early action. Soundbar discounts of this magnitude disappear quickly, especially on award-winning models that reviewers consistently recommend. Whether you prioritize gaming performance, movie immersion, or budget flexibility, Sony’s lineup offers an option that matches your needs—and the prices make the decision easier.
Where to Buy
15% OFFSonosArc Ultra£849£999shop now | 50% OFFLGC5 83-inch£2,974£5,999shop now
Edited by the All Things Geek team.
Source: What Hi-Fi?
