Gran Turismo 7 Is Still Growing Four Years After Launch, Creator Confirms

Aisha Nakamura
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Aisha Nakamura
Tech writer at All Things Geek. Covers gaming, consoles, and interactive entertainment.
8 Min Read
Gran Turismo 7 Is Still Growing Four Years After Launch, Creator Confirms

Gran Turismo 7 monthly active users have surpassed 2 million, with new players still joining — a milestone that Polyphony Digital founder and series producer Kazunori Yamauchi described as unprecedented in the franchise’s history. Yamauchi made the revelation during an interview at the Gran Turismo World Series 2025 Finals in Fukuoka, Japan, calling the game’s current status the best of any Gran Turismo title to date.

Key Takeaways

  • Gran Turismo 7 has over 2 million monthly active users nearly four years after launch, with the number still rising.
  • Polyphony Digital’s Kazunori Yamauchi called this the best status any Gran Turismo title has ever achieved.
  • The Gran Turismo franchise has sold over 100 million units across all generations.
  • Sport mode time trials attract between 100,000 and 200,000 competing players at any given time.
  • A premium Power DLC is available now for $0.99, adding 50 races, 5,000,000 in-game credits, and Gran Turismo Sophy 3.0.

What Kazunori Yamauchi Said About Gran Turismo 7 Monthly Active Users

Yamauchi’s words at the Gran Turismo World Series 2025 Finals were direct and striking. “Gran Turismo 7 has been out for several years, yet the number of active users has surpassed 2 million, and new participants are on the rise,” he told reporters. “The current status of Gran Turismo 7 is likely the best we have seen among all Gran Turismo titles to date. This phenomenon has never been witnessed before, nor has it occurred with PlayStation”.

That last sentence is the one worth sitting with. Yamauchi isn’t just saying Gran Turismo 7 is popular — he’s saying nothing in PlayStation‘s live service history has looked like this. For a game that launched in early 2022, retaining and growing its player base nearly four years later is genuinely unusual. Most live service games peak at launch and bleed players steadily. Gran Turismo 7 appears to be doing the opposite.

Why Gran Turismo 7 Is Outperforming Every Gran Turismo That Came Before

The franchise has sold over 100 million units across generations, which puts it among the most successful racing game series ever made. But unit sales and sustained monthly engagement are very different metrics. A game can sell 10 million copies and have 50,000 players a year later. Gran Turismo 7 is maintaining 2 million monthly actives — a ratio that suggests genuine long-term retention rather than a launch-window spike.

Sport mode time trials illustrate the depth of that engagement. Between 100,000 and 200,000 players are competing in time trials at any given point. That’s not casual browsing — those are players actively practicing, comparing lap times, and returning repeatedly. It’s the kind of behaviour that sustains esports ecosystems, and it explains why the Gran Turismo World Series continues to attract serious competitive attention.

Does Gran Turismo 7 Compete With Other PlayStation Live Service Games?

Yamauchi specifically noted that Gran Turismo 7’s performance is the best seen among PlayStation live service games — not just Gran Turismo titles. That’s a significant claim. PlayStation 5 had 119 million monthly active users across its entire platform in the July-to-September 2025 quarter. Gran Turismo 7 accounting for 2 million of those monthly actives, four years post-launch, puts it in genuinely elite company for a single-title engagement figure.

Compare that to the broader pattern of PlayStation’s live service ambitions. Sony has invested heavily in trying to build persistent online games that retain players over years. Most of those efforts have struggled. Gran Turismo 7 wasn’t even positioned as a traditional live service title at launch — it’s a racing simulation with a career mode — yet it’s outperforming games built from the ground up around engagement loops. That’s either a tribute to the quality of Polyphony’s ongoing updates, or evidence that a deeply passionate niche audience can outperform a broad casual one in long-term metrics. Probably both.

What’s New in Gran Turismo 7 Right Now

The Spec III update brought eight new vehicles and two new tracks — Yas Marina Circuit and Circuit Gilles-Villeneuve — alongside a Data Logger feature for real-time analysis of racing lines, braking points, speed, and RPM. For serious sim racers, that Data Logger is the kind of tool that turns Gran Turismo 7 into something closer to professional driver training software than a consumer game.

The Power premium DLC, priced at $0.99, adds 50 races across 20 categories including 24-hour races, 5,000,000 in-game credits, and access to Gran Turismo Sophy 3.0 — the AI racing opponent developed in collaboration with Sony AI. At that price point, it’s essentially a token charge rather than a meaningful revenue ask. The goal is clearly retention and engagement, not monetisation through DLC.

Is Gran Turismo 7 still worth playing in 2025?

Yes, and the player data backs that up. With over 2 million monthly active users nearly four years after launch and ongoing content updates including Spec III and the Power DLC, Gran Turismo 7 is in better shape now than it was at release, according to Polyphony Digital’s own assessment.

What is Gran Turismo Sophy 3.0?

Gran Turismo Sophy is an AI racing opponent developed by Sony AI and Polyphony Digital. Version 3.0 is included in the Power premium DLC for $0.99. The AI is designed to race at a competitive level while following real motorsport rules, offering a more realistic challenge than standard computer opponents.

How big is the Gran Turismo franchise overall?

The Gran Turismo franchise has sold over 100 million units across all its titles and console generations, making it one of the best-selling racing game series in history. Gran Turismo 7 represents the franchise’s strongest live engagement performance to date, per Kazunori Yamauchi.

Gran Turismo 7’s 2 million monthly active users aren’t just a vanity metric — they’re evidence that a racing simulation built around craft and authenticity can outlast the hype cycle that kills most live service games. Yamauchi’s claim that this has never happened before in PlayStation history should carry weight. It means the game’s ongoing investment in content, competitive modes, and AI opponents is working. The question now is whether Sony treats Gran Turismo 7 as a template or an anomaly.

Edited by the All Things Geek team.

Source: TechRadar

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Tech writer at All Things Geek. Covers gaming, consoles, and interactive entertainment.