The Amazon Big Smile Sale is Amazon Australia’s second-biggest annual shopping event, running from mid-to-late March and covering everything from electronics to footwear. For Skechers fans in particular, it represents one of the few times these comfort shoes see genuine price cuts — including one pair of Skechers sandals dropped from AU$139.99 to AU$78, carrying a 4.2-star rating on Amazon AU. If you have been waiting for a reason to stock up, this is it.
Key Takeaways
- The Amazon Big Smile Sale runs through March 23, 2026, with deals across fashion, footwear, electronics, and more.
- At least one Skechers sandal model dropped from AU$139.99 to AU$78 during the sale, a saving of over AU$60.
- Prime members get fast delivery on eligible items, which matters when popular sizes sell out quickly.
- Some deals expire or go out of stock before the sale ends — acting early is worth it.
- Conflicting sale dates appear across sources, but Tom’s Guide confirmed a prior event ending at 11:59pm AEDT on Sunday March 23.
Why the Amazon Big Smile Sale matters for Skechers shoppers
Skechers shoes rarely see steep discounts through official retail channels. The Amazon Big Smile Sale changes that equation, at least briefly. Shoppers have called certain Skechers models the comfiest they have ever worn, and when those shoes appear at a meaningful discount, the window to grab them tends to close fast.
The sale covers a wide range of categories — fashion, apparel, shoes, electronics, home goods, beauty, and toys — so Skechers deals sit alongside heavy discounts on tech brands like Anker, Aqara, and Xiaomi. That breadth is both a strength and a distraction. If comfort footwear is your priority, go straight to the shoes section rather than getting pulled into appliance deals.
Prime membership gives you an edge here. Fast delivery is available on eligible items, and when a popular shoe style in a common size sells out, it often does not come back in stock before the sale wraps. That is not manufactured urgency — it is a practical reality of how limited sale inventory works on Amazon AU.
What Skechers deals actually look like during the Amazon Big Smile Sale
The clearest verified example from this sale: a pair of Skechers sandals reduced from AU$139.99 to AU$78, rated 4.2 stars by Amazon AU customers. That is a discount of over AU$61, which is meaningful for a brand that does not typically participate in clearance pricing. The 4.2-star rating across what is likely a large review pool suggests this is not a model being offloaded because it is unpopular — it is a genuine deal on a well-regarded product.
Beyond sandals, Skechers’ broader range — walking shoes, slip-ons, athletic trainers — has appeared in prior Amazon AU sale events at similar discount levels. The specific models on offer change with each sale cycle, so browsing the Amazon AU fashion and footwear section directly during the sale window is the most reliable way to see what is available at any given moment.
For context on the scale of discounts during this event: the Ninja Slushi, a completely different product category, dropped from AU$599.99 to AU$499.99 — a AU$100 saving. Skechers discounts in the AU$60 range are proportionally competitive within the sale’s broader lineup.
How does the Amazon Big Smile Sale compare to other shopping events?
Amazon Australia’s Big Smile Sale is positioned as the platform’s second-biggest local exclusive event, sitting behind the mid-year Prime Day equivalent in terms of scale. For Australian shoppers, it fills a gap in the retail calendar — there is no equivalent to Black Friday in late March, and most local retailers are not running comparable promotions at the same time. That makes Amazon AU’s timing genuinely useful rather than just another manufactured sale occasion.
The sale does not match Prime Day’s sheer volume of deals, and some items listed as discounted have historically turned out to be expired or out of stock by the time shoppers find them. That is a real frustration, and it is worth checking stock status before getting too attached to a specific listing. Skechers footwear, being a popular and consistently stocked category, tends to fare better than niche electronics in this regard.
Is the Amazon Big Smile Sale worth it for Skechers shoes?
Yes — with one caveat. The discounts are real, as the AU$139.99 to AU$78 sandal example demonstrates. But the specific models on sale shift, stock is limited, and the event ends at 11:59pm AEDT on Sunday March 23. Shopping early in the sale window gives you the best selection. Waiting until the final day to decide is how you end up with your size out of stock.
When does the Amazon Big Smile Sale end?
The Amazon Big Smile Sale runs through March 23, with the event ending at 11:59pm AEDT on Sunday. Some sources list the start date as March 16, others as March 17 or 18. The safest approach is to treat the end date as firm and the start date as approximate — deals are live now regardless of which opening date is technically correct.
Do you need Amazon Prime to access Skechers deals?
No, Prime membership is not required to purchase discounted items during the Big Smile Sale. However, Prime members do get access to fast delivery on eligible items, which is worth considering if you want your shoes before the sale’s promotional buzz fades. Standard delivery timelines still apply for non-Prime shoppers.
The Amazon Big Smile Sale is a legitimate opportunity to buy Skechers shoes at prices you will not see through most other Australian retail channels. The discounts are real, the sale window is short, and the most popular sizes go first. If comfort footwear is on your list, the time to act is before March 23 — not after.
Where to Buy
51% OFFSkechersHotshot men's Slip-InsAU$77.99AU$159.99shop now | 50% OFFSkechersOn The Fly women's Arch Fit ArcadeAU$69.99AU$139.99shop now | 46% OFFSkecherswomen's Arch Fit ArcadeAU$69.99AU$129.99shop now | 6% OFFSkechersNew Wave Cup men's shoeAU$76.46AU$81.59shop now | 39% OFFSkechersOn-The-Go Flex Radiant women's sneakerAU$84.99AU$139.99shop now
Edited by the All Things Geek team.
Source: Tom's Guide
