Best OLED TV deals: 5 models that justify the splurge

Kai Brauer
By
Kai Brauer
Tech writer at All Things Geek. Covers consumer audio, home entertainment, and AV technology.
12 Min Read
Best OLED TV deals: 5 models that justify the splurge

The best OLED TV deals right now make flagship picture quality accessible without the sticker shock. Prices on 2024 OLED models from LG and Samsung have dropped significantly, with savings ranging from $347 to $1,400 across compact gaming sets and massive 77-inch displays. If you’ve been waiting for the right moment to upgrade your living room—or your desk—this is it.

Key Takeaways

  • LG 42-inch C4 OLED drops to $649 at Amazon, saving $347 off the original $996 price.
  • Samsung 77-inch S95D flagship hits $2,897 at Samsung.com, a $1,400 discount from $4,297.
  • All five deals feature 144Hz refresh rates, Dolby Atmos sound, and HDMI 2.1 ports for gaming.
  • Best OLED TV deals span five size categories, from 42 inches to 77 inches, across major retailers.
  • Savings range from 29% to 35% on 2024 models ideal for Super Bowl season and award show viewing.

LG 42-Inch C4: Best Small OLED Deal

The LG 42-inch C4 OLED is the best OLED TV deals option for anyone short on space. At $649 on Amazon—down from $996—you’re saving $347 and getting a compact powerhouse that punches way above its size. The 42-inch form factor makes this ideal for desk setups, gaming rigs, or studio apartments where a 55-inch would dominate the room.

The real magic is the feature set. You get 144Hz refresh rate, four HDMI 2.1 ports, Dolby Vision and Atmos support, and LG’s webOS platform with the Alpha 9 Gen7 AI processor. That processor handles upscaling and motion smoothing, so older content doesn’t look like it was shot on a potato. For PS5 and Xbox Series X owners, the 4 HDMI 2.1 ports mean you can connect your console without bottlenecking frame rates or resolution. Perfect blacks, infinite contrast, and wide viewing angles are OLED’s calling card—this model delivers all three without forcing you to rearrange your furniture.

Samsung 55-Inch S90D: Best Value 55-Inch OLED

The Samsung 55-inch S90D OLED represents the sweet spot for most living rooms. At $1,197 at Best Buy (originally $1,697), you’re pocketing a $500 discount on a set that balances size, performance, and price. The 55-inch diagonal is the Goldilocks zone—large enough to feel cinematic, small enough to fit most wall spaces without dominating.

Samsung’s QD-OLED panel technology gives this model a brightness and color volume advantage over standard OLED. The 144Hz refresh rate, four HDMI 2.1 ports, Dolby Atmos, Tizen OS, and NQ4 AI Gen2 processor round out a feature list that rivals sets costing $2,000 more. Gaming Hub integration lets you stream titles directly without a console, and Object Tracking Sound Lite adjusts audio as action moves across the screen. For best OLED TV deals that don’t require a second mortgage, this one earns its spot.

LG 65-Inch B4: Best Budget 65-Inch OLED

Want to go bigger without breaking the bank? The LG 65-inch B4 OLED at $996 on Amazon (down from $1,496) is the entry-level OLED that proves you don’t need a flagship to get stunning picture quality. The $500 savings makes this the most approachable path to true OLED performance in a full-size living room TV.

The B4 skips some of the flashier features of LG’s pricier C4 and G4 models, but it keeps the essentials: 120Hz refresh rate, Dolby Vision and Atmos, webOS 24, Alpha 8 AI processor, and four HDMI 2.1 ports. For movies and gaming, the difference between this and a $3,000 flagship is subtle—you’re paying for the brand name and marginal performance gains, not night-and-day picture quality. OLED’s perfect blacks and infinite contrast work just as hard on the B4 as they do on premium models.

Samsung 77-Inch S95D: Best Premium Picture

If you want the absolute best OLED TV deals on a flagship set, the Samsung 77-inch S95D at $2,897 on Samsung.com (was $4,297) is a $1,400 statement. This is the TV that makes every frame look like it was shot in a studio. The 77-inch screen fills your entire field of vision, and the QD-OLED panel with a glare-free matte coating means you can watch in any lighting without reflections washing out the image.

The S95D packs 144Hz refresh rate, four HDMI 2.1 ports, Dolby Atmos, Tizen OS, and the NQ4 AI Gen3 processor—Samsung’s most advanced upscaling engine. The Slim One Connect Box reduces cable clutter, and the anti-glare coating is a genuine advantage over LG’s glossy panels if you have bright windows. This is the set for people who’ve been putting off a TV upgrade and want to go all-in. The 33% discount makes it feel less extravagant than it actually is.

LG 77-Inch C4: Best All-Rounder OLED

The LG 77-inch C4 OLED at $2,196 at Best Buy (originally $3,399) rounds out the best OLED TV deals with a balanced flagship that doesn’t sacrifice brightness for size. The $1,203 savings and 35% discount make this the most aggressive price cut on a premium set. At 77 inches, this is the TV for people who want theater-level immersion without the theater-level price tag.

LG’s C4 trades Samsung’s anti-glare coating for superior brightness and Dolby Vision support. The 144Hz refresh rate, webOS, Alpha 9 Gen7 AI processor, and four HDMI 2.1 ports deliver the same gaming and streaming performance as the Samsung flagship, just with a glossy panel that demands a darker room. The Zero Connect wireless option (mentioned in comparisons) means you can ditch HDMI cables entirely if your source equipment supports it. For best OLED TV deals on a 77-inch set, this one edges out the competition on overall value.

Why OLED Still Beats QLED for Picture Quality

Every TV on this list uses OLED technology, which means each pixel produces its own light. That’s fundamentally different from QLED, where a backlight shines through a LCD layer. OLED’s perfect blacks and infinite contrast ratio can’t be matched by quantum-dot LED sets, no matter how bright they claim to be. If you’ve only ever owned a LED or QLED TV, the first time you see true blacks on an OLED—where the pixel literally turns off—it’s a shock.

The trade-off used to be price and burn-in risk. Modern OLED panels have burn-in protections built in, and these deals make the premium less painful. A $649 42-inch OLED costs less than many mid-range QLEDs, and the picture difference is profound. For movies, sports, and gaming, OLED’s superior contrast and color accuracy justify the investment.

Gaming Features Across All Five Models

Every best OLED TV deals option here includes 144Hz refresh rate and four HDMI 2.1 ports, which means zero compromises for console or PC gaming. Variable refresh rate (VRR), auto low-latency mode (ALLM), and low input lag are standard across the lineup. The 42-inch C4 and 77-inch C4 are particularly strong for gaming desks and living rooms, respectively, because LG’s webOS platform handles gaming features smoothly. Samsung’s Gaming Hub on the S90D and S95D adds direct streaming of cloud games, which is useful if you don’t have a console.

Where to Buy and Stock Status

All five deals are available through major retailers: Amazon, Best Buy, and Samsung’s official site. Free shipping is standard on all three platforms. Prices fluctuate during sales events, so these discounts may not hold forever—especially the biggest cuts on the 77-inch models. Check current pricing before committing, as inventory can shift quickly on flagship sets.

Should I buy an OLED TV right now?

Yes, if you’ve been considering an upgrade and have a budget between $650 and $2,900. These are record-low prices on 2024 models, and OLED technology is mature enough that burn-in is no longer a primary concern. The best OLED TV deals span every size category, so there’s an option whether you’re upgrading a bedroom, living room, or gaming desk. Wait only if you specifically want a 2025 model, which will launch later this year at higher prices.

What’s the difference between LG and Samsung OLED?

LG’s OLED panels tend to be brighter and support Dolby Vision, which Samsung panels don’t. Samsung’s QD-OLED technology delivers superior color volume and includes an anti-glare matte coating on flagship models, reducing reflections in bright rooms. Both brands offer 144Hz gaming support and excellent upscaling. Choose LG if you want brightness and HDR content support; choose Samsung if you have a bright room or prioritize color punch.

Are these prices likely to drop further?

These best OLED TV deals represent significant discounts—33% to 35% off on many models—and are competitive with historical lows. Prices may dip slightly during major sales events (Black Friday, holiday sales), but waiting could mean missing stock on the exact model and size you want. If the size and features match your needs, these prices justify buying now rather than gambling on a hypothetical future discount.

The best OLED TV deals right now offer a rare window to own flagship picture quality at mid-range prices. Whether you’re upgrading for Super Bowl season, award shows, or just tired of mediocre blacks, these five models deliver the goods without the guilt. Pick the size that fits your space, grab the deal before it expires, and enjoy the moment you realize what true OLED contrast actually looks like.

Where to Buy

Samsung 55" S85F 4K OLED TV:

Edited by the All Things Geek team.

Source: Tom's Guide

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Tech writer at All Things Geek. Covers consumer audio, home entertainment, and AV technology.